The digital transformation project “Art Market Switzerland”, initiated by the Swiss Art Market Association and 4ARTechnologies AG, has successfully received funding to support artists and program galleries in Switzerland following a positive decision by the Canton of Zurich.
The project intends to support especially smaller participants in the art market and to strengthen Switzerland as a cultural location both in the national and international context.
Innovative solutions and technologies developed in Switzerland will enable a broad audience to take advantage of the opportunities offered by the changing international art market and ensure future security.
How are the roles distributed in the project:
- The Swiss Art Market Association (SAMA) is the umbrella organization for four art trade associations (Art Galleries Switzerland, Swiss Association of Dealers in Antiques and Art, Swiss Auctioneers Association and Swiss Art Trading Association). It works to protect the interests of members of the Swiss art market in dealings with authorities, associations, private individuals and the media.
- 4ARTechnologies AG as a digitization partner delivers state-of-the-art solutions (biometric artwork passport, verification of originality and digital condition reports), a unique standard and resulting high trust and class-leading services. This enables all participants to offer and execute their transactions in a more sustainable and secure way.